something old. something new.

Our History

Our name may not have been around for a long time, but our company lineage goes back longer than most in our industry. Zeta Interactive was newly formed in 2007 through an acquisition by Zustek Corporation, a leading provider of email marketing communications solutions, of Adverb Media, an award-winning interactive marketing, technology, and services agency. Adverb Media was comprised of DigitalGrit, a direct response and search marketing firm, Temel, a brand strategy and creative agency founded in 1990, and Zeta RelevantNoise, a technology firm dedicated to mining the social Internet for business intelligence.

Other companies might hesitate to tell you about the "newly formed" part, but... well, we're simply not "other companies." We came together as a single entity because of our philosophies and methodologies that were incredibly synchronized; diverse yet related capabilities that when integrated deliver a full-service approach to our customers and a devotion to results that enable us to retain customers like Time Inc. and Sony Electronics year after year. Our passion for delivering great results for our clients isn't acquired. It's in our DNA.