Integrated Marketing Strategy and Branding Identity

need

Although Harms Software is the premier software solution in the industry, it lacked a strong best-in-class identity. Working with Zeta Interactive, the primary program goal was to ensure the new brand reflected and aligned with the needs of the salon/spa industry.

Other program goals included:

• Building brand recognition and demonstrate Harms Software’s best-in-class positioning and value proposition
• Enhancing and expanding all marketing and sales collateral to better support business and sales strategies
• Driving awareness and consideration of the Harms brand into new markets. Integrate all offline and online marketing programs to ensure branding and messaging consistency
• Developing brand architecture with built-in flexibility for growth and expansion

solution

To accomplish these strategic goals, Zeta included the following program elements:

• Brand Building
• Brand Architecture
• Corporate Identity and Standards
• Stationery Systems
• Corporate Website
• Sales Collateral
• Interactive Demos
• Software Packaging
• Tradeshow & Event Graphics
• Advertising & sales Promotion

results

During the development of the website, Zeta successfully developed brand standards and guidelines to ensure the brand had one voice and maintained a consistent persona as it integrated projects and initiatives – sales collateral, software packaging and advertising – into a cohesive whole.