Credit Worthy: user-centric web site, solution configurator, and enrollment tool helps national credit counselor to reduce acquisition costs.

need

InCharge needed a web application that would educate its users about the credit world, while also supplying a detailed review and analysis of their credit and the corresponding score. Required for everything from buying a car to purchasing a house, they wanted to remove the mystery of this process and drive enrollment online.

solution

Zeta Interactive designed and programmed the BrightScore Credit Education Website and Custom Credit Application for the InCharge Education foundation. Functioning as a valuable educational portal for individuals interested in seeking more information on Credit and Debt, the BrightScore website and credit application provides a truly unique experience.

In addition to providing users with critical credit analysis and their corresponding score, it also dissects all the various aspects of an individual’s credit through a one-of-a-kind user experience while providing recommendations and customized action plans based on the specifics of their situation.

results

Employing user interface design development, branding and identity design and support, and a flash animation product demo, Zeta was successful in helping InCharge provide financial education and empowerment to its users, while increasing enrollment and reducing acquisition costs.